Summer is just around the corner, and warmer temperatures begin to conjure up images of backyard barbeques and poolside parties? perhaps even a picnic in the park? Whatever the scene, consumers are looking for the perfect serveware and drinkware to complement their casual summertime gatherings and parties. No occasion is too big or too small to move the party outside, or bring that outdoor experience in. In fact, outdoor living is one of the strongest lifestyle trends in recent years. With the economy influencing decisions to dine and entertain at home, consumers are using their outdoor spaces as prime extensions of their living space at home.
Given this trend toward casual, outdoor dining, melamine and acrylic entertaining products are emerging as hot items. They satisfy consumer demand for both style and practicality. Gift industry brand C.R. Gibson is on the leading edge of this trend, offering a mix of beautiful melamine dinnerware and serving pieces as well as acrylic drinkware from such well-known brands as Lolita, Dena and Susan Winget.
The question is, Are you taking advantage of this marketplace trend in your store?
If not, now's the time. Recent market trends point to exciting growth for melamine and acrylic products for summer and beyond. Here's a look at a handful of different casual entertaining design trends that sizzle:
• bold color and pattern
Melamine plates, bowls, trays and more are available in eye-catching colors and patterns. Pantone’s color of the year, Tangerine Tango, is front and center, and Moroccan inspired ikat patterns add sophistication and impact to table settings as well as in-store merchandising.
• coastal themes
Beach living, or dreaming of the relaxed beach lifestyle, continues to be a top trend for entertaining. On melamine or acrylic, sea shells sell by the sea shore and in every other climate!
• summer scenes
Consumers are looking to infuse their own personal style into their serving and drinkware pieces. Informal, theme-driven collections centered on summer, incorporating flips flops, sunglasses and marine life, easily transition to summer theme parties and gatherings with the girls.
Catch the casual, outdoor entertaining trend, and add some summer fun to your bottom line! Shop the latest melamine collections and coordinating acrylic drinkware from C.R. Gibson.